I consider the ecological sustainability and environmental impact of information technology to be a topic, or rather a broader field of topics, that has so far received far too little attention. This includes areas such as software development and DevOps, for example under headings like Green IT, web performance, and data minimization. From the perspective of customers and users, it also concerns decisions about purchasing and using devices, such as the choice of more sustainable hardware options like the Fairphone.

The photo shows a note with the following quote:
Note pad with Green IT topics

green IT

docker-compose down

turn off screen

turn off light

Airplance Mode

Digital Detox

In summary, these are highly simplified ideas and buzzwords that, of course, do not comprehensively describe the topics of “Green IT” and ecological sustainability in web development. As I wrote these lines, I checked my work laptop with a power meter and was pleased to discover that the maximum power consumption of a modern MacBook seems to be limited to surprisingly low wattages. Actively switching off unnecessary power consumers and network activity can help, but shouldn’t be overestimated. Similarly, while digital detox may offer mental benefits, much like the ecological footprint, it places the burden of global societal problems on the shoulders of those who have comparatively little influence over them. And “docker-compose down” should be “docker compose stop” unless you are a developer and know what you’re doing.

Sustainable Offsite Meetup 2019

At the end of 2019, an interesting meetup on this subject took place in Cologne: the SOS 2019 – Sustainable Off-Site Meeting: Creating a Web for a Bettter Future. During this event, Sabine Büttner and Aminata Sidibe presented a session in the form of a “futurespective,” meaning a retrospective viewed from the perspective of a hypothetical future. In this format, they outlined a possible development of the market toward greater ecological sustainability. In addition, Tim Schumacher introduced the search engine Ecosia, which uses profits from affiliate advertising to finance reforestation projects around the world. This pragmatic concept has proven to work quite well in practice. However, Schumacher also remarked that much of the criticism comes from Germany, where many people appear to demand a perfect, one-hundred-percent solution before accepting an initiative. This observation can appear somewhat ironic in a country where, as one might add, many people drive fuel-intensive SUVs to organic grocery stores.

Websites and their Ecological Footprints

In the meantime, there have also been attempts to estimate the “ecological footprint” of websites. While the general idea is understandable, the existing implementations seem questionable, because a large number of variables are involved. Relevant factors include the geographic location of servers, the underlying technologies used, and the sources of electricity that power data centers. Additional elements include the paths that data takes through network providers and infrastructure, as well as the capabilities and efficiency of end-user devices. On my personal laptop, which is more than ten years old, many modern websites function as serious performance bottlenecks. The same sites, however, often perform significantly better on newer devices due to GPU acceleration and other forms of technical optimization.

Overall, both as consumers and as service providers, it may be useful not to view ourselves merely as small components within a larger system. Instead, individual choices and expressed opinions can contribute, at least in a limited way, to shaping better decisions. Even relatively small actions, such as selecting efficient software solutions, supporting sustainable services, or advocating for responsible technological practices, can collectively influence the direction in which digital infrastructure and markets develop.

Note: this is a partially revised and updated text based on an automated translation. I have since replaced the outdated links to Twitter profiles. I quoted the note and added a more detailed critical paragraph on simplistic explanations.